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Business Principle – “Wedding Day”

Statistics in life? Chances of success? Wedding? Business? How does all this tie together? Read on for weird but on the money insight... Of all the business principles that lead to success, there is one that likens itself to a wedding…
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Numerical Frustration

"Not knowing the numbers in your business will cause you more frustration that almost anything else." As a high end consultant, I should not be surprised by the lack of systems in place to monitor such core parts of a business. And in fairness…
Strengths vs Weaknesses
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The Truth About Strengths and Weaknesses

For years I've listened to different advice about strengths and weaknesses. Some say, improve your weaknesses so you're less vulnerable. In tennis that may hold some truths but does it work in business? So what's the truth? Well I think…
marketing channel

Marketing Channel or Campaign?

Online marketing is the fastest changing medium in marketing It's highly reactive. For those of you who have been online for the past decade like I have, you have seen the trends and fads come and go. You might remember the first ebooks…
business-perspective
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Business Perspective

I often wonder how many arguments arise because of a little lipstick or makeup left on a collar. And I'm not talking about the suspicious coming home from work like that - but the opposite - leaving for work with a clean shirt, only to be…
marketing-test
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Two V’s of Marketing Testing

2 V's and 3M's of Marketing Can Guide Your Entire Marketing Strategy Every marketing and sales test requires two V's: 1. Volume 2. Variation Like many things in life, business and even sport - if you want to keep score and track…
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Manual vs Automatic

Of the 7 Deadly Sins, "Slothfulness" has one of the greatest appeals for modern man. "Lazy" means you don't have to do anything. But automatic has a price. You can't automate your health and exercise regime, you must do the work. You…