Business Perspective
I often wonder how many arguments arise because of a little lipstick or makeup left on a collar.
And I'm not talking about the suspicious coming home from work like that - but the opposite - leaving for work with a clean shirt, only to be…
Two V’s of Marketing Testing
2 V's and 3M's of Marketing Can Guide Your Entire Marketing Strategy
Every marketing and sales test requires two V's:
1. Volume
2. Variation
Like many things in life, business and even sport - if you want to keep score and track…
Manual vs Automatic
Of the 7 Deadly Sins, "Slothfulness" has one of the greatest appeals for modern man. "Lazy" means you don't have to do anything.
But automatic has a price.
You can't automate your health and exercise regime, you must do the work.
You…
Quality Confusion
A lot can be learned about business and life in general when you truly understand "Quality".
The human body and the wonders of running serve as a great example. In running, you combine a mixture of long runs, intervals, fartlek (continuous…
Sales Avenue
The item you want to sell and it's actual value rarely dictates how much money you get for it.
What adds value, is credibility and the sales avenue you use to sell it.
For example... I have a signed Brisbane Broncos Jersey from their Premiership…
Internet Marketing Strategy and Common Sense
Are people getting too "techy" for their own good?
The battle for top rankings in Google is fierce - no doubt about it. There are certain keywords that people are paying a fortune for. You can burn through thousands in a couple of hours on…
Learn, Grow and Improve
You can re-invigorate yourself with the simple act of learning something new.
Whether it be something that improves your health, your business, your mind or simply for the pure fun of it - the mental stimulation can spark surges in energy.
To…