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Marketing Insight - Self Promotion

Many business owners and marketers find it infinitely easier to market someone's else product than their own. But have you ever wondered why? Marketing someone else's product, service or business is much easier to be viewed objectively.…
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Moneybox Marketing

My 11 year old daughter could quite possibly be the smartest marketer in the world! There's 2 powerful lessons she can teach you... but first the back story so this all makes sense... Like most kids, my two have money boxes. Bella has…
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Idea Factory

There is no shortage of ideas in this world. Everyday people come up with abundance of cool ideas that would improve this world, make our lives easier and probably yield them a windfall if they acted on it. So it's not lack of ideas. It's…
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Secret of Happy Customers?

What does it take to make a customer happy these days? With high expectations, and quality everywhere... it seems customer service is still one of those long lost forgotten arts. If you're in business, you think you give it - but do your…
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New or Improve?

What do you do? Continue to innovate and keep coming up with NEW? or... Improve the existing? You all know the feeling... every day you get new and exciting opportunities to add something new to the mix. Someone comes to you with a new…
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10,000 Hours

For years there has been research, debate and studies done on "Experts", the "Elite" and the "Best of the Best". What does it take to be a "pro"? What separates the great from the mediocre" Let me keep this simple... The Expert Factors…
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How You Make Customers - Happy or Bummed!

Customers happiness is not based on the quality of your product! Nope... in fact, it's not even based on whether it works or lasts. When a customer buys, they buy because you promised them something. A benefit or a payoff in exchange for…