Reason Why Selling

https://vimeo.com/266821178  
business-breaking-points
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Business Breaking Points: Is this the Key to Growth?

What Are 'Breaking Points' & Are They The Key to Business Growth? My kids attend a catholic school and this year the school leased a small room at the exterior of the church to some cool locals who have put in a coffee shop. It's done…
strategy-novelty
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Ideas: Novelty or Core Strategy?

Why Do  Some Companies Treat Ideas as Novelty Instead of Core Strategy? As a consultant to many industries, sectors and businesses, this article may be somewhat of a venting rant but I think it needs to be said so we can all step back for…
Strengths vs Weaknesses
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The Truth About Strengths and Weaknesses

For years I've listened to different advice about strengths and weaknesses. Some say, improve your weaknesses so you're less vulnerable. In tennis that may hold some truths but does it work in business? So what's the truth? Well I think…
marketing-test
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Two V's of Marketing Testing

2 V's and 3M's of Marketing Can Guide Your Entire Marketing Strategy Every marketing and sales test requires two V's: 1. Volume 2. Variation Like many things in life, business and even sport - if you want to keep score and track…
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Manual vs Automatic

Of the 7 Deadly Sins, "Slothfulness" has one of the greatest appeals for modern man. "Lazy" means you don't have to do anything. But automatic has a price. You can't automate your health and exercise regime, you must do the work. You…
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Quality Confusion

A lot can be learned about business and life in general when you truly understand "Quality". The human body and the wonders of running serve as a great example. In running, you combine a mixture of long runs, intervals, fartlek (continuous…