Rand Fishkin on Unique Content

MOZ’s WhiteBoard Friday with Rand Fishkin reveals…

Formula for Getting Content to Rank

Unique content is not enough! If you want your content to rank you need to aim higher.

Rand explains a process that anybody can use to benchmark themselves against the best content for the keyword you might want to target.

WARNING: to be the best, you have got to do the work. There are no shortcuts.

Take special notice of Rand’s closing comments on how this process “is NOT scalable”. This is the whole idea because if something is not “scaleable”, it’s not easy for your competition to keep up with you!

Watch the video – do the work – put it into action.

Want the Hi Res Image of Rand’s Whiteboard – Go Here!